THE CDU PARTY CONVENTION – MORE ROOM FOR CUTTING-EDGE DIALOGUE
Since 2011, we have been working for the federal headquarters of the CDU, establishing ourselves in the process as the strategic partner for event marketing in the area of political communication.
Today, this cooperation extends from election campaigns for seats in the German Bundestag and the European Parliament to various event formats and the Federal Party Convention – with its trendsetting decisions, exciting debates or elections of Party chairpersons.
In 2012, for the 25th Party Convention in Leipzig, we were in charge of stage design for the first time; in 2014, after an open pitch, we again received the commission. The 27th Federal Party Convention in Cologne brought with it the challenge that it was no longer a “simple stage design” that was required, but rather the creation of a larger, spatially overarching communicative concept.
Why? For the first time, the Cologne event was to put the focus on the reform program “Meine CDU 2017” (My CDU 2017), with a particular emphasis on the process of dialogue.
This required a new structure, with spaces functioning as centers of communication, promoting exchange, placing people at the center of focus and thus documenting the interconnectedness between party delegates, institutional bodies and leadership.