It was a hot summer. We provided positive energy as well as pleasant refreshment. During the run-up to the Bundestag elections in 2013, we were commissioned by the CDU’s party headquarters to design a campaign to activate voters during the final leg of the election campaign. The aim was to announce and support Mrs Merkel‘s election rallies – this was the kick-off for a “road show” through Germany.
Two teams of 10 members each travelled to 27 towns throughout Germany. Besides our project managers, the teams also comprised campaign volunteers from “teAM Germany”.