THERE’S A NEW CLUBBER ON THE GERMAN CLUB SCENE!
The new Samsung Galaxy S6, with its sleek glass and metal casing, needed a communication platform to dazzle with its technical brilliance. Together with Cheil Germany, we developed a nationwide promotional concept that embodied the campaign’s international claim «NEXT IS NOW».
Because the future of the S6 promised new innovation and outstanding technical features.
In order to share it in the future with a target group that has the fitting lifestyle and musical affinity, Samsung Germany cooperated with popular clubs all over the country. We undertook the acquisition, selection and preparation of the clubs. In the process, we were able to make use of experiences made in previous cooperations, building on and consolidating them to the advantage of the planned campaign.