VOLKSWAGEN WINS THE MOTORCADE FOR THE
DFB CUP FINAL IN 2015!

Project

DFB Cup Final

Client

Volkswagen

Period

2015

Sector

Automobile

Category

Promotion, Event, Media

Format

Mobile Marketing, Guerilla activities

Services

site acquisition, promotion scheduling, project- and on-site management, set-up design, advertising production, branding

integrated live communication

But before the triumphant motorcade and the well-deserved victory celebration took place, fans all around the Olympic Stadium and throughout the city of Berlin were treated to great fun with other Volkswagen events.

Volkswagen integrated the “Fanbande,” a perimeter advertising board campaign introduced in 2014, into its live communication. The partnership between the DFB, Volkswagen, VfL Wolfsburg and its fans was to be brought alive with innovative and emotional moments.

“See your picture live on the VW perimeter board at the DFB finals in the Olympic Stadium.”

To this end, we secured key high-traffic public spaces in Berlin in the run-up to the game in order to position the VW-branded LED trucks; we also carried out mobile and guerrilla operations to further amplify the campaign message “See your picture live on the VW perimeter board at the DFB finals in the Olympic Stadium.”

We used mobile advertising spaces, large-scale projections and live promoters with handheld projectors to publicize the submission of photos. The photos submitted were displayed inside the stadium and on the LED trucks.

After the game, we used the trucks to display additional content. In the early morning hours, we transported the LED trucks to Wolfsburg for the motorcade and the victory celebration in the town square. The trucks were used to show exciting scenes from the game, the handover of the trophy in the stadium, victory congratulations and photos of the players with the fans.

At the end of the day, it was a fantastic campaign and a vibrant demonstration of the tight bond between the club, the city of Wolfsburg and its fans.
The thrilling atmosphere of the final is still with us today, and we are grateful to have been there.

Similar projects

Mastercard Berlinale Lounge 2019 Zoo Palast Standort bei Nacht Roter Teppich Lichter

View project

Berlinale Lounge | 2019

Mastercard

Berlinale Lounge | 2019

Samsung Forum 10 Jahre Außenansicht Messehallen Flaggen

View project

European Forum | 2019-2009

Samsung

European Forum | 2019-2009

Europa City Wasserstadt Mitte Eröffnungsfeier mit Berlin leuchtet Stadtteil im Rampenlicht Beleuchtete Kräne

View project

"Berlin Lights" | 2018

Europa City / Wasserstadt Mitte

"Berlin Lights" | 2018

Laughing Hearts 2018 Die 10. Laughing Hearts Charity Jubiläums Gala Sänger Ben mit Maskottchen Hartmut

View project

Charity Gala | 2018

Laughing Hearts e.V.

Charity Gala | 2018

Deutsche Post DPDHL Group Postfest 2017 Go Green Grüne Logistik – natürlich besser Frank Appel mit Zusteller

View project

Postfest | 2017

Deutsche Post DHL Group

Postfest | 2017

Deutsche Post DPDHL Group Postfest 2016 DHL Container Überblick Veranstaltung Event

View project

The Postfest | 2016

Deutsche Post DHL Group

The Postfest | 2016

Christian OttoVolkswagen “DFB Pokal Finale” | Promotion