VOLKSWAGEN WINS THE MOTORCADE FOR THE DFB CUP FINAL IN 2015!
The duels “VFL Wolfsburg vs. Borussia Dortmund” and “Volkswagen vs. Opel” took place in the Olympic Stadium and on the streets of Berlin. In the end, the winner on all counts was our client Volkswagen.
But before the triumphant motorcade and the well-deserved victory celebration took place, fans all around the Olympic Stadium and throughout the city of Berlin were treated to great fun with other Volkswagen events.
Volkswagen integrated the “Fanbande,” a perimeter advertising board campaign introduced in 2014, into its live communication. The partnership between the DFB, Volkswagen, VfL Wolfsburg and its fans was to be brought alive with innovative and emotional moments.
Whereas in 2014 only fans present in the Olympic Stadium were able to post their messages to the electronic perimeter board, this time around Volkswagen gave all soccer fans the possibility to transmit their photos onto the perimeter board inside the stadium as well as on 10 LED trucks in Berlin – before, during and after the game.
To this end, we secured key high-traffic public spaces in Berlin in the run-up to the game in order to position the VW-branded LED trucks; we also carried out mobile and guerrilla operations to further amplify the campaign message “See your picture live on the VW perimeter board at the DFB finals in the Olympic Stadium.”