Iconic jeans at the POS.
Project
Levi’s/ Dockers Sales Promotion
Client
Levi Strauss Germany
Period
2014-2012
Sector
Fashion
Category
Promotion
Format
Sales promotion
Training
Services
Project management and organisation, branding for advertising media, personnel service, logistics and storage
The original jeans which have now been worn for 140 years
A special and constructive collaboration with Dockers, a Levi Strauss brand, began three years ago as a result of a pitch. While Dockers focused on sales in countries other than Germany, we were able to intensify our collaboration with Levi Strauss Germany and have continued to expand it throughout the country.
“Sales promotion through sustainable, qualitative consultations”
With the help of our trained promotion staff, we supported the two strategically most important campaigns of recent years and celebrated on sales floors the popular Levi’s 501 – the original jeans which have now been worn for 140 years.
We also supported the “Live in Levi’s” campaign which celebrated the cult of the products and the authentic moments in which Levi’s were worn.
Levi’s past is also the key to its future so that we mainly support the sale of Levi’s® 511™.
So far, promotion has focused on sales promotion and continuous quality consultancy services. Already more than 56 department stores in Germany have benefited from the successful collaboration on sales promotions.
