Increasing the zoom factor.
Project
Management of regional campaign
Client
Media Markt
Period
2010-2005
Sector
Electronics retailing
Category
Media
Format
Offline campaign – cross media
Ambient activities
Services
Strategic project management, media analysis, -planning and implementation, advertising production
Year after year, Media Markt presented us with the challenge of generating contacts in the long term by means of micro- and macromarketing. As specialists with local knowledge, we were able to work efficiently and accurately. This enabled us to manage the MSH Group’s regional budgets for Berlin and Hamburg for five years.
“Production, installation, and maintanance”
Our OOH campaign management with its “30 Jahre Media Markt” (“30 years of Media Markt”) attracted attention at key locations in Hamburg.
In addition, we supported 45 stores in the production, installation, and maintenance of advertising panels, displays and signs in collaboration with P.O.S. Werbeproduktion.
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