POS goes athletic.

Project

Shape Up

Client

Skechers

Period

2010

Sector

Fashion

Category

Promotion
Media

Format

Guerilla
Ambient events

Services

Project management and organization, branding, personnel services

Skeechers Shape-Ups Promotion 2010 Shape Ups Sportliche Herausforderung Deutschland Kampagne Promoter Moving Boards Grafikdetails

Skeechers Shape-Ups Promotion 2010 Shape Ups Sportliche Herausforderung Deutschland Kampagne Promotionteam

Skeechers Shape-Ups Promotion 2010 Shape Ups Sportliche Herausforderung Deutschland Kampagne Promoter Moving Boards

“Shape-ups” for all of Germany.

The American brand Skechers put us up to a sporting challenge: People all over Germany needed to find out about their unique midsole technology “Shape-ups,” and specifically about how it increases muscle activation, improves posture, and supports weight loss.

The shoes feature a broad functional spectrum, and promotional activities were meant to appeal to both athletic and non-athletic types, of all age groups.

Skeechers Shape-Ups Promotion 2010 Shape Ups Sportliche Herausforderung Deutschland Kampagne Promoter Moving Boards Marathon Franfkurt Kundenkontakt Kontakt

“We were able to guarantee a broad range and made countless personal contacts.”

Large sports events such as the marathons in Berlin, Frankfurt, and Hamburg served as ideal access points to the target group. Through the high numbers of participants and spectators in all three cities, we were able to guarantee a broad range and made countless personal contacts.

And then it was time to put on our headbands and lace up the running shoes!

Our trained staff was deployed all over Germany to inform running enthusiasts about the new Shape-ups. Along with these promotional activities, we launched a nationwide transit advertising campaign to amplify the message.

Skeechers Shape-Ups Promotion 2010 Shape Ups Sportliche Herausforderung Deutschland Kampagne Verkehrsmittelwerbung Bus Außenwerbung

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