Tower to Sixt – ready for Take-Off!
Project
Hannover Airport Tower
Client
Sixt
Period
2009-2006
Sector
Transport
Category
Media
Format
Offline campaign
Installation in public space
Services
Project management and organization
Media analysis
Planning and implementation
Location scouting, -development and -management
Advertising production
Tower to Sixt – Ready for Take-Off!
In 2006, we started developing innovative approaches for highlighting interesting locations and buildings. Talks with the Hannover Airport led to the idea to convert the defunct control tower into a landmark advertising space.
“A landmark that was ideally positioned”
This was precisely the kind of thing that suited the car rental company Sixt, which has often used bold outdoor advertising in prominent locations around the world to broadcast its message.
The result was a landmark that was ideally positioned to speak to guests from around the world as they visit the city of Hannover.
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