Tower to Sixt – ready for Take-Off!

Project

Hannover Airport Tower

Client

Sixt

Period

2009-2006

Sector

Transport

Category

Media

Format

Offline campaign
Installation in public space

Services

Project management and organization
Media analysis
Planning and implementation
Location scouting, -development and -management
Advertising production


Tower to Sixt – Ready for Take-Off!

In 2006, we started developing innovative approaches for highlighting interesting locations and buildings. Talks with the Hannover Airport led to the idea to convert the defunct control tower into a landmark advertising space.

“A landmark that was ideally positioned”

This was precisely the kind of thing that suited the car rental company Sixt, which has often used bold outdoor advertising in prominent locations around the world to broadcast its message.

The result was a landmark that was ideally positioned to speak to guests from around the world as they visit the city of Hannover.

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