Kiss me, Kindl! Kisses for you, and you, and you…

Project

Kiss me, Kindl!

Client

Berliner Kindl

Period

2007

Sector

Food and beverages

Category

Media

Promotion

Format

Offline campaign – cross media,

Guerilla and ambient activities

Services

Strategic project management, media analysis, planning and implementation, planning events, advertising production

Symbiosis of Out of Home Placements and Live Communikation

Berlin’s best beer had a particular challenge for us. The new “Kiss me, Kindl!” campaign aimed to achieve the best possible regional success by skilful use of a combination of the classic advertising channels.

We therefore used the vibrantly designed kiss as a leitmotif.

“An overwhelming success of the Berliner Kindl campaign”

The campaign shone with classic out of home placements, selected ambient media, and mobile productions. In addition, we designed an exclusive party bus with which Berliner Kindl went on a club tour.

We are proud that our symbiosis of out of home activities and live communication contributed to the overwhelming success of the Berliner Kindl campaign.

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Christian OttoBerliner Kindl – Kiss me, Kindl! | Media