Kiss me, Kindl! Kisses for you, and you, and you…
Project
Kiss me, Kindl!
Client
Berliner Kindl
Period
2007
Sector
Food and beverages
Category
Media
Promotion
Format
Offline campaign – cross media,
Guerilla and ambient activities
Services
Strategic project management, media analysis, planning and implementation, planning events, advertising production
Symbiosis of Out of Home Placements and Live Communikation
Berlin’s best beer had a particular challenge for us. The new “Kiss me, Kindl!” campaign aimed to achieve the best possible regional success by skilful use of a combination of the classic advertising channels.
We therefore used the vibrantly designed kiss as a leitmotif.
“An overwhelming success of the Berliner Kindl campaign”
The campaign shone with classic out of home placements, selected ambient media, and mobile productions. In addition, we designed an exclusive party bus with which Berliner Kindl went on a club tour.
We are proud that our symbiosis of out of home activities and live communication contributed to the overwhelming success of the Berliner Kindl campaign.
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