Millions of contacts on a small budget

Project

Cultural sponsoring

Client

Cheil Germany /
Samsung Germany

Period

2010-2008

Sector

Electronics

Category

Promotion

Format

Promotion
Sponsoring
Product presentation
Exhibitions

Services

Conception, strategic project management, location scouting, event production, content production

Millions of contacts on a small budget.

Loreley, Neuschwanstein Castle, Nymphenburg Palace, Berlin’s state museums (Staatliche Museen zu Berlin) or the city of Heidelberg – every year, millions of visitors from Germany and abroad come to experience Germany’s rich cultural heritage.

But costs of their external communication, image management, and asset maintenance are immense. When money is tight, therefore, foundations, state institutions, and marketing associations must rely on support from the private sector.

“Samsung established itself as a reliable sponsor”

Against this background, we developed, in cooperation with Cheil/ Samsung, a 3-year concept aimed at making special exhibitions possible, expanding information systems, and providing key support for events.

As a result, Samsung established itself – and came to be appreciated – as a reliable sponsor and technical partner. And Samsung in turn, for a relatively small budget, gained the opportunity to present its products and its branding to an audience of millions within a unique touristic environment – to the benefit of its image.

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