Millions of contacts on a small budget.
Project
Cultural sponsoring
Client
Cheil Germany /
Samsung Germany
Period
2010-2008
Sector
Electronics
Category
Promotion
Format
Promotion
Sponsoring
Product presentation
Exhibitions
Services
Conception, strategic project management, location scouting, event production, content production
Millions of contacts on a small budget.
Loreley, Neuschwanstein Castle, Nymphenburg Palace, Berlin’s state museums (Staatliche Museen zu Berlin) or the city of Heidelberg – every year, millions of visitors from Germany and abroad come to experience Germany’s rich cultural heritage.
But costs of their external communication, image management, and asset maintenance are immense. When money is tight, therefore, foundations, state institutions, and marketing associations must rely on support from the private sector.
“Samsung established itself as a reliable sponsor”
Against this background, we developed, in cooperation with Cheil/ Samsung, a 3-year concept aimed at making special exhibitions possible, expanding information systems, and providing key support for events.
As a result, Samsung established itself – and came to be appreciated – as a reliable sponsor and technical partner. And Samsung in turn, for a relatively small budget, gained the opportunity to present its products and its branding to an audience of millions within a unique touristic environment – to the benefit of its image.
