Hamburg. VORWERK breaks new ground.

Project

Flagship store launch

Client

Hering Schuppener/ Vorwerk

Period

2011

Sector

Electronics retail

Category

Promotion

Format

Store opening
Guerilla and ambient events

Services

Project management and organization, branding, personnel services

Vorwerk City Flagship Store Eröffnung 2011 Vorwerk geht neue Wege Promotion Hamburg Konzeption und Umsetzung von Aktionsmodulen Hamburg Promoterteam

Vorwerk City Flagship Store Eröffnung 2011 Vorwerk geht neue Wege Promotion Hamburg Konzeption und Umsetzung von Aktionsmodulen Gewinnspiel Flyer

Vorwerk City Flagship Store Eröffnung 2011 Vorwerk geht neue Wege Promotion Hamburg Konzeption und Umsetzung von Aktionsmodulen Laden Hamburg Jungfernstieg

Flagship store launch

In Hamburg, VORWERK no longer comes knocking! The challenge was to get this message across to Hamburg residents, and to invite them to visit the flagship store. Until now, sales of VORWERK products had only been conducted by door-to-door salesmen and saleswomen.

The agency Hering Schuppener commissioned us with the conception and implementation of individual promotion modules within a larger experience communication strategy.

“Conception and implementation of individual promotion modules”

In the evenings leading up to the opening, we went into action. A team of “projection men” was deployed throughout Hamburg’s Alster district to project the message of the grand opening onto building facades in a big way.

On opening day, two mobile promoters on Segways distributed sweepstakes flyers and merchandise to publicize the opening of the flagship store.

These initiatives ensured widespread attention and effective publicity for the store launch, and despite the usual Christmas shopping madness, the store was well-attended.

Vorwerk City Flagship Store Eröffnung 2011 Vorwerk geht neue Wege Promotion Hamburg Konzeption und Umsetzung von Aktionsmodulen Beamer Street Promotion

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