Within a period of three years, we managed, together with Cheil Germany, to create and develop a self-contained live communication campaign for Samsung Germany.
As a strategically significant trade fair, the IFA draws consumers into the emotional brand and product world – this takes place both inside and outside the traditional exhibition halls. The content-based requirements and strategic points of reference during the IFA event revolved around the “Galaxy” product family.
In this context, we developed and implemented the modules for a bold form of experience communication. The “Samsung Experience Tour,” which we first carried out in 2012, laid the groundwork for two more successful campaigns: “Berlin is Galaxing” and “Dive into the Blue.”