The taste of tomorrow.
Connected life.

Project

IFA Trade Fair

Client

Cheil Germany / Cheil Worldwide / Samsung Deutschland

Time period

2019

Industry

Consumer Electronics

Category

Trade Fair, Event

Format

Show, influencer marketing, Consulting, product presentation, Brand staging, sales promotion, Guest management

Services

Project & event management, Sequence direction, Stage management, Interior design, Control of the trades, Branding, Advertising material production, Event documentation, Staff service, Artist management, Casting & Recruiting, Goods logistics and storage, Props, Decoration, Outfits and much more

Connected Living @ IFA 2019

Samsung has a broad product portfolio in the field of IOT home appliances. In order to illustrate how these products interact both with each other and with people, we implemented the customer’s event concept from the event planning to the final implementation. The result was individual live shows with influencers that took place several times a day and that were steered and coordinated with the help of a precise sequence and image direction. Through the individually designed experience areas, the motto Connected Living and the respective product features could therefore not only be experienced by the trade fair visitors on site, but also online by the respective communities.

Artificial intelligence: hi-tech cooking in the Future Kitchen.

The highlight among the innovations was Samsung’s Bot Chef – a kitchen assistance robot of the future. To demonstrate the promising functions of the new kitchen robot to the guests of our cooking shows, we hired two celebrity chefs from Samsung’s own innovation program “Club des Chefs”, for whom we have already on several occasions provided support and food & beverage management. Together with the Bot Chef, the two professional chefs Michel Troisgros and Michel Roux Jr. conjured up haute cuisine in the “Kitchen of Tomorrow”, which could be tasted live on site.

Speaking of trying new things – we also for the first time had to take a kitchen robot into account while organizing the operational direction, stage management and control of the trades. The only thing he really wasn’t any help with was dismantling. I guess some things never change.

Face to face. Digital. Viral.

Life writes the best stories, and anyone who doesn’t report on them on the web these days loses relevance. In order to not only reach the trade fair visitors on site, but also other target groups, we for the first time also organized live cooking shows with influencers in addition to the exclusive cooking shows with the “Club des Chefs” celebrity chefs. From casting to project management and implementation, we brought brand, multipliers and communities together.

We would like to thank our long-standing customer Samsung for their trust and courage and are happy to have found the perfect brand ambassadors in Mirja and Jens Glatz from “Kochhelden.tv”.