The new mobile freedom of the “Samsung Galaxy Family”.

“The optimal solution to enter into a variable, mobile dialogue with the target group”

In an initial step, we achieved the optimal interplay with the various promotion sites at shopping centers by creating three differently dimensioned stand constructions. We made sure to keep the design in a trendy, discerning style, with a high degree of individuality, while at the same time creating a functional foundation that fulfilled all the logistical requirements. Some 540,000 guests visited the “Samsung GALAXY Studio.”

In a second step, we developed the “GALAXY Eventstudio.” An evolution of the “GALAXY Studio,” the “GALAXY Eventstudio” was implemented in different forms in the Kieler Woche (“Kiel Week”), on Robbie Williams’ tour of Germany, and in front of the Allianz Arena during a high-profile soccer game. The “GALAXY Eventstudio” reached around 73,000 visitors.

Finally, in a third step, we came up with a solution for increasing sales of Galaxy products with providers such as Base and Vodafone. Based on this solution, we developed a mobile version of the “GALAXY Eventstudio”: the “GALAXY Ministudio.”

For this special construction, we came up with a transport case that contained the key modules of the promotion stand and allowed for maximum mobility. All in all, we were able to cooperate with 57 shops across Germany.

Within only two years, we created and launched three exciting formats.
It was the optimal solution to enter into a variable, mobile dialogue with the target group!