Saturn Europa-Center.

Project

Saturn Europa-Center

Client

Saturn

Period

2007

Sector

Consumer electronics retail

Category

Event
Media
Promotion

Format

Opening, reception, show, party, street promotion, live performance, external advertising, team-building

Services

Strategic project management, branding, event and advertising production, staff service, artist management, direction

 

The “Geiz ist geil” slogan (which roughly translates as “Cheap is cool”) was yesterday – today we have the Flagship Store.
Classic advertising concepts occasionally have problems conveying new marketing ideas and sales concepts.

“A huge success”

It was precisely this phenomenon that we encountered when the Media Saturn Holding developed the market positioning concept for the new branch of SATURN in the Europa-Center in Berlin. The aim was to implement a new sales concept, referred to as the “Flagship Store”, at a prominent location in the heart of Berlin.

The Flagship Store opened in time for the IFA Consumer Electronics Fair in 2007 and has been a huge success for SATURN.

Similar projects

View project

Neighborhood festival | 2019

Hines Immobilien

Neighborhood festival | 2019

Braskem Oktoberfest Gala 2019 Deutsches Oktoberfest im Brasilien Style Event Inszenierung Raumgestaltung

View project

Oktoberfest Gala Dinner 2019

Braskem S.A.

Oktoberfest Gala Dinner 2019

Deutsche Post DPDHL Group Postfest 2019 Tempodrom

View project

Postfest | 2019

Deutsche Post DHL Group

Postfest | 2019

View project

Anniversary celebration 25 years | 2019

Partners for Berlin

Anniversary celebration 25 years | 2019

IFA 2019 Samsung Connected Living IFA Messe Club de Chefs Live Cooking Show Chef Bot Moderatorin

View project

IFA | 2019

Samsung

IFA | 2019

Mastercard Berlinale Lounge 2019 Zoo Palast Standort bei Nacht Roter Teppich Lichter

View project

Berlinale Lounge | 2019

Mastercard

Berlinale Lounge | 2019

Christian OttoSaturn Europa-Center | Event | Media | Promotion