Saturn Europa-Center.
Project
Saturn Europa-Center
Client
Saturn
Period
2007
Sector
Consumer electronics retail
Category
Event
Media
Promotion
Format
Opening, reception, show, party, street promotion, live performance, external advertising, team-building
Services
Strategic project management, branding, event and advertising production, staff service, artist management, direction
The “Geiz ist geil” slogan (which roughly translates as “Cheap is cool”) was yesterday – today we have the Flagship Store.
Classic advertising concepts occasionally have problems conveying new marketing ideas and sales concepts.
“A huge success”
It was precisely this phenomenon that we encountered when the Media Saturn Holding developed the market positioning concept for the new branch of SATURN in the Europa-Center in Berlin. The aim was to implement a new sales concept, referred to as the “Flagship Store”, at a prominent location in the heart of Berlin.
The Flagship Store opened in time for the IFA Consumer Electronics Fair in 2007 and has been a huge success for SATURN.
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