Saturn Europa-Center.

Project

Saturn Europa-Center

Client

Saturn

Period

2007

Sector

Consumer electronics retail

Category

Event
Media
Promotion

Format

Opening, reception, show, party, street promotion, live performance, external advertising, team-building

Services

Strategic project management, branding, event and advertising production, staff service, artist management, direction

The “Geiz ist geil” slogan (which roughly translates as “Cheap is cool”) was yesterday – today we have the Flagship Store.
Classic advertising concepts occasionally have problems conveying new marketing ideas and sales concepts.

“A huge success”

It was precisely this phenomenon that we encountered when the Media Saturn Holding developed the market positioning concept for the new branch of SATURN in the Europa-Center in Berlin. The aim was to implement a new sales concept, referred to as the “Flagship Store”, at a prominent location in the heart of Berlin.

The Flagship Store opened in time for the IFA Consumer Electronics Fair in 2007 and has been a huge success for SATURN.